| Enterprise DWH / BI modernisationLegacy EDW or ETL estate → cloud lakehouse |
C2 modelling · C3 transformation · C4 orchestration · C9 platformDimensional models, medallion zones, SCD handling |
Snowflake / Databricks / Fabric · dbt · Airflow · Power BI / Tableau |
Thousands of undocumented legacy mappings; nobody knows what is still used Severe |
Automated logic archaeology. Agents parse PowerCenter XML, SSIS DTSX and stored procedures, reconstruct business rules, generate equivalent dbt/Spark, and produce a usage-based decommission list. |
| Customer 360 / MDMGolden records across CRM, billing, service, web |
C1 integration · C5 quality · C6 governance · C3 conformanceMatch/merge, survivorship, cross-reference, stewardship |
Informatica MDM / Reltio / Profisee · IDQ · Collibra · CDC |
Rule-tuning never converges; steward queue never empties Severe |
Learned matching and survivorship. Embedding-based candidate generation with a trained classifier; steward decisions become labelled training data; active learning routes the most informative cases, not the least confident. |
| Real-time operational analyticsFraud, pricing, logistics, personalisation |
C7 streaming · C1 CDC · C8 features · C5 observabilityEvent backbone, windowing, online/offline parity |
Kafka / Confluent · Flink · Materialize · feature store · low-latency serving |
Two codebases for the same logic; training/serving skew High |
Unified declarative pipelines. One definition compiled to both streaming and batch execution; agents monitor skew and drift continuously rather than at retrain time. |
| Regulatory, risk & finance reportingBCBS 239, Solvency, IFRS 17, SOX, ESG |
C6 governance · C5 reconciliation · C2 auditabilityLineage to source, versioning, controls evidence, sign-off |
Data Vault · warehouse · Collibra / Purview · reconciliation frameworks |
Proving lineage and control effectiveness to an auditor High |
Evidence generation. Column-level lineage assembled automatically; controls narrative and variance explanations drafted from actual execution metadata — reviewed, not written, by humans. |
| IoT / telemetry / industrialSensors, equipment, connected product |
C7 streaming · C2 time-series storage · C8 MLEdge buffering, downsampling, gap-filling, anomaly detection |
MQTT / Kafka · time-series or lakehouse · Spark · edge runtimes |
Volume vs. cost; sensor drift silently corrupts models High |
Adaptive retention and detection. Models decide what to keep at full fidelity; anomaly detection replaces static thresholds that nobody recalibrates. |
| GenAI knowledge assistant / RAGPolicy, contract, support, engineering knowledge |
C8 unstructured · C6 access control · C5 evalParsing, chunking, embedding, retrieval, permission-aware serving |
Lakehouse + vector index · embedding models · orchestration framework · eval harness |
Retrieval quality and permission leakage Severe |
AI is the pipeline. Extraction, classification, enrichment and evaluation are model-executed stages — but they must inherit the same lineage, access policy and SLA discipline as tables. |
| Agentic AI applicationsAgents that act: approve, reprice, schedule, escalate |
C3 semantics · C6 policy · C7 freshness · C5 observabilityContext layer, tool/API surface, guardrails, audit trail |
Semantic layer + knowledge graph · MCP/tool servers · policy engine · event backbone |
Agents lack business context and act on stale or over-permissioned data Severe |
This archetype only exists if DE is rebuilt. The context layer, machine-readable policy and sub-minute freshness are prerequisites, not enhancements. |
| Data products & monetisationInternal marketplace, partner sharing, embedded analytics |
C9 productisation · C6 contracts · C2 sharingSLAs, versioning, contracts, entitlement, usage metering |
Data sharing / clean rooms · catalog · contract tooling · billing telemetry |
No unit economics; consumers unknown High |
Autonomous product ops. Usage, cost and SLA telemetry per product; agents draft contract changes and flag consumers affected before a breaking change ships. |